Doug Morwood

Visionary
DISC Type : Ds

Director, Business Development, New Business & Transformation at Centrica

United Kingdom

Overview

Doug Morwood is a transformation specialist driving decarbonization and business model innovation. He holds leadership roles as Director at Centrica and Founder of Regenerative Futures, while also serving as a Board Member for Built Environment - Smarter Transformation and a Visiting Fellow at the University of Edinburgh Business School, focusing on place-based transformation.

He is passionate about creating systemic change and tackling complex challenges, believing in disrupting the status quo to foster growth. His work involves advising governments and corporations globally and supporting startups through business model innovation. Doug has a long-standing commitment to inclusive education and community impact, having served as a school governor.

Doug has taught entrepreneurship education to professors and practitioners internationally, from Brazil to Vietnam.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Regenerative Futures
As Founder of Regenerative Futures, he helps organizations and places grow by combining systems innovation and practical collaboration to strengthen both performance and impact.
Decarbonisation
His work at Centrica and board role at Built Environment - Smarter Transformation are focused on accelerating the transition to a zero-carbon, sustainable future.
Systems Innovation
A core theme in his work, he focuses on using systems thinking to make transformation easier, smarter, and more human for businesses and ecosystems.

Media Appearances

Doug has no verified media appearances

Work History

1-2025
Director, Business Development, New Business & Transformation at Centrica
1-2023
Founder and CEO at Regenerative Futures
10-2025
Board Member at Built Environment - Smarter Transformation
7-2025
Visiting Fellow at University of Edinburgh Business School
3-2023
Creative Leader, Neol at Neol

Education

Education details unavailable from Babson College

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Mid-senior Designation : Director, Business Development, New Business & Transformation at Centrica
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Doug

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Doug take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Doug

Personality Compatibility


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