Lara Poynor
Login to view DISC.Lara Poynor is the Head of Architecture & Visual Merchandising at Rapha, where she leads the design of the brands global retail spaces. An industry speaker on visual merchandising, her experience includes managing international store openings for Stella McCartney. She holds a Bachelors Degree from the University of Liverpool.
Laras professional philosophy is rooted in a passion for the communities her brands serve, stating that Raphas store designs are based on a "love for the sport of cycling. " Her interest in the Forest Stewardship Council also suggests a personal commitment to sustainability in design and materials.
She was a key figure in designing Raphas Shanghai Clubhouse, a flagship store developed with a 20-year future vision in mind.
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