Laura Marie Hofmans

Questioner
DISC Type : c

Partner Program Manager at HP

Brussels, Brussels Region, Belgium

Overview

Laura Marie is a Partner Program Manager at HP with a diverse background spanning the arts, non-profit, and IT sectors. Currently pursuing a European Executive MBA at Vlerick Business School, she leverages creative thinking and audience insight from her Drama and Arts Management degrees to bridge mission with strategy in the tech world.

She is passionate about purpose-driven work, with a history of fundraising for cultural institutions and managing partnerships at UNICEF Belgium. Her MBA studies have a specific focus on sustainability, reflecting a deep-seated interest in driving positive social and environmental change through her professional endeavors.

She was awarded a Social Impact Grant to undertake her Executive MBA, highlighting her commitment to making a difference.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Strategic Partnerships
Her current role at HP and previous experience at UNICEF focus on building and managing key partner relationships. She recently launched a marketing community for HP's strategic partners.
Sustainability
Her MBA has a sustainability focus, and she previously contributed to the Green Team at the Traverse Theatre, showing a long-term commitment to environmental efforts.
Social Impact
Evidenced by her Social Impact Grant for her MBA and her previous roles at non-profits like UNICEF and Screen Education Edinburgh, focusing on fundraising and development.

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Partner Program Manager at HP
4-2024 - 7-2025
Account Manager Partnerships at UNICEF Belgium
1-2023 - 4-2024
Development Manager at Screen Education Edinburgh
4-2021 - 1-2023
Fundraiser/ Development Officer at Traverse Theatre
9-2019 - 10-2020
Reservations Manager at Tattu

Education

1-2025 - 7-2026
European Executive MBA from Vlerick Business School
2020 - 2021
Master's degree from Queen Margaret University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Brussels, Brussels Region, Belgium Job Level : Middle Designation : Partner Program Manager at HP
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Insights For Selling To Laura Marie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura Marie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura Marie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura Marie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura Marie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Laura Marie

Personality Compatibility


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