Lara Rodgers

Enthusiast
DISC Type : i

Co-Founder at Lune + Wild

Camberwell, England, United Kingdom

Overview

Lara Rodgers is the Co-Founder and Head Chef of Lune & Wild, a company raising the standards for childrens food. A graduate of the Goldman Sachs 10, 000 Small Businesses program and Ballymaloe Cookery School, she applies her professional culinary skills to develop nutritious meals for direct-to-consumer and nursery catering clients.

Lara is passionate about supporting busy parents in raising healthy and confident children. She actively works to combat childhood obesity and the over-reliance on ultra-processed foods by creating trustworthy, convenient, and delicious meal options for families. Her focus extends to overall child well-being and simplifying family life.

Unique fact: Lara is a professionally trained chef who co-founded her innovative childrens food company with her cousin.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Children's Nutrition
Her company's mission is to raise the industry bar for children's food, tackling issues like childhood obesity and the reliance on ultra-processed foods.
Food Entrepreneurship
Co-founded Lune & Wild to disrupt the baby food category and has appeared on investment podcasts to discuss raising funds for expansion.
Supporting Parents
Aims to reduce the load on modern parents by providing convenient, healthy food solutions and sharing content on broader parenting topics.

Media Appearances

Lara Rodgers and Nadia Simonds: Founders of Lune + Wild. Featured in Why Invest? Podcast (Acast)

See Now

Work History

10-2019
Co-Founder at Lune + Wild
8-2018 - 11-2021
Founder at Luna Larder
7-2019 - 4-2020
Junior Sous Chef at The Newt in Somerset
11-2016 - 5-2017
Head Chef at SKI VERBIER EXCLUSIVE LIMITED
10-2015 - 4-2016
Intern in Food & Beverage Department at Calabash Luxury Boutique Hotel

Education

2-2024 - 5-2024
Goldman Sachs 10 from Saïd Business School, University of Oxford
2012 - 2012
3 month Food and wine certificate from Ballymaloe Cookery School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Camberwell, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Lune + Wild
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lara

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lara take some risk or not?

  • They can take some low-probability risks if needed.

You And Lara

Personality Compatibility


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