Lara Sojka

Observer
DISC Type : ci

VP, Financial Officer, USRM Results and Insights Leader at Liberty Mutual Insurance

Wellesley Hills, Massachusetts, United States

Overview

Lara Sojka is a VP and Financial Officer at Liberty Mutual Insurance, specializing in SEC reporting and US GAAP within the insurance and healthcare sectors. An Active C. P. A. with both a BS and a Masters from Utah State University, she has held numerous financial and strategic leadership roles at the company.

Lara champions a positive work culture, often posting about employee appreciation and community. She actively participates in company wellness initiatives, such as a "10K a day" walking challenge, valuing the opportunity to connect with colleagues and encourage one another outside of typical work projects.

She holds a certification in "ESG: Navigating the Boards Role, " indicating a specialized interest in high-level environmental, social, and governance strategy.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Generative AI Integration
Expressed interest in the business potential of generative AI, highlighting an employee-first strategy for integrating tools like an internal, non-public version of ChatGPT.
Employee Engagement
Celebrates her colleagues on Employee Appreciation Day and emphasizes working alongside dedicated and caring professionals, showing a deep value for positive workplace culture.
Corporate Wellness
Participates in a company-wide "10K a day" motion challenge, appreciating the opportunity to connect with new people and encourage colleagues in a non-work setting.

Media Appearances

Lara has no verified media appearances

Work History

10-2023
VP, Financial Officer, USRM Results and Insights Leader at Liberty Mutual Insurance
8-2021 - 10-2023
VP, Director Business Talent Strategy at Liberty Mutual Insurance
3-2019 - 8-2021
Vice President and Chief of Staff GRM West at Liberty Mutual Insurance
2-2017 - 3-2019
Vice President and GRM West Finance Leader at Liberty Mutual Insurance
7-2015 - 2-2017
Vice President and Controller, Liberty International at Liberty Mutual Insurance

Education

1998 - 1999
Masters from Utah State University
1994 - 1998
BS from Utah State University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Wellesley Hills, Massachusetts, United States Job Level : Senior Designation : VP, Financial Officer, USRM Results and Insights Leader at Liberty Mutual Insurance
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lara

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They like to analyze well and then make their decisions.
  • Can Lara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lara

Personality Compatibility


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