Laren Helms, MBA, MS

Sharpshooter
DISC Type : CD

Digital Sales & Marketing Director at Lightspeed Aviation

Portland, Oregon Metropolitan Area, United States

Overview

Laren has no verified overview

Personality Overview

Precise But Practical

Fast But Analytical

Rigorous & Demanding

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Laren has no verified topics they care about

Media Appearances

Laren has no verified media appearances

Work History

11-2023
Digital Sales & Marketing Director at Lightspeed Aviation
4-2022
Farm Owner at Hazelbrooke Ranch
7-2022 - 11-2023
Global Digital Marketing Manager at Axiometrix Solutions
3-2021 - 4-2022
Director of Growth Strategy at Axiom Eco-Pest Control
7-2020 - 3-2021
Performance Marketing Manager at FLIR Systems

Education

2016 - 2018
Master of Business Administration (MBA) from Indiana University - Kelley School of Business
2016 - 2018
Master of Science (MS) from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : Digital Sales & Marketing Director at Lightspeed Aviation
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Insights For Selling To Laren

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laren is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laren

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Laren move?

  • They can take decisions very fast if you manage to convince them.
  • Can Laren take some risk or not?

  • The risks don’t matter much to them.

You And Laren

Personality Compatibility


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