Larissa Conrad

Questioner
DISC Type : c

Consultant at Grid Asset Strategies

Falls Church, Virginia, United States

Overview

Larissa is a product manager focused on clean energy solutions, with specific expertise in fleet electrification and utility-scale stationary energy storage. A PMP-certified professional, she holds an MBA from the University of Michigans Ross School of Business and an MS from the University of California, Berkeley, and currently serves as a consultant at Grid Asset Strategies.

Her career is driven by a strong personal commitment to combating climate change and fostering a sustainable future. Larissa is an active participant in the clean energy community, frequently attending major industry conferences such as RE+, ACP Cleanpower, and ACT Expo to connect with peers and stay current on innovations.

Unique fact: While developing a product at AES, she personally conducted over 50 customer discovery and validation calls with fleet and utility operators.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Clean Energy Transition
Her entire career, from wind power project management to her MBA, has been dedicated to advancing clean energy and combating climate change.
Fleet Electrification
She has direct experience bringing products for electric vehicle fleet operators from ideation to market during her time at AES and Rivian.
Energy Storage Systems
As a Product Manager at Powin, she worked on software suites for controlling and monitoring utility-scale battery energy storage systems.

Media Appearances

Larissa has no verified media appearances

Work History

10-2025
Consultant at Grid Asset Strategies
1-2024 - 6-2025
Product Manager at Powin
7-2021 - 12-2023
Product Manager at The AES Corporation
5-2020 - 8-2020
MBA Summer Intern, Strategy at Rivian
3-2020 - 4-2020
MBA Consultant at Ford Motor Company

Education

2019 - 2021
Master of Business Administration - MBA from University of Michigan - Stephen M. Ross School of Business
2012 - 2013
Master of Science (MS) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 4 Location : Falls Church, Virginia, United States Job Level : Junior Designation : Consultant at Grid Asset Strategies
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Insights For Selling To Larissa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larissa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Larissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Larissa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Larissa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Larissa

Personality Compatibility


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