Larissa Haliw

Commander
DISC Type : D

Vice President Marketing and Commercial Enablement at Bio X Cell

Greater Boston, United States

Overview

Larissa is the Vice President of Marketing and Commercial Enablement at Bio X Cell, specializing in customer-centric, data-driven marketing for scientific audiences. She has certifications from Harvard Business School Online and the University of Chicago. Colleagues describe her as agile, strategic, proactive, and creative, with a focus on driving revenue through innovative, multi-channel campaigns.

She has a strong background in biological sciences, having co-authored several peer-reviewed papers on topics like neuronal ceroid lipofuscinosis and genetics. This scientific foundation informs her strategic marketing approach in the biotechnology sector, blending deep technical understanding with commercial expertise to effectively engage analytical audiences.

Unique fact: Before her marketing career, Larissa was a published research scientist contributing to studies on genetic mouse models and the effects of specific gene mutations.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

Data-Driven Strategy
Her profile consistently highlights leveraging data insights and a data-conscious approach to drive revenue, optimize channels, and enhance customer experiences.
Customer Journey
Focuses on creating multi-channel journeys and strategic customer experiences to nudge skeptical, analytical audiences towards purchase and build brand engagement.
Commercial Enablement
Her current senior leadership role is explicitly focused on marketing and commercial enablement, indicating a priority on aligning marketing efforts with sales success.

Media Appearances

Larissa has no verified media appearances

Work History

3-2025
Vice President Marketing and Commercial Enablement at Bio X Cell
11-2024 - 3-2025
Senior Director, Marketing at Bio X Cell
8-2024 - 11-2024
Director of Marketing at Bio X Cell
2-2023 - 7-2024
Strategic Marketing Manager, Growth Marketing (multiple roles) at Cell Signaling Technology (CST)
12-2020 - 1-2023
Lead and Revenue Manager at Cell Signaling Technology (CST)

Education

5-2023 - 8-2023
Certificate in Behavioral Economics from University of Chicago Booth School of Business Executive Education
Certificate in Management Essentials from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Boston, United States Job Level : Senior Designation : Vice President Marketing and Commercial Enablement at Bio X Cell
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Insights For Selling To Larissa

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larissa is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Larissa

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Larissa move?

  • They can take decisions very fast if you manage to convince them.
  • Can Larissa take some risk or not?

  • The risks don’t matter much to them.

You And Larissa

Personality Compatibility


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