Larissa Haliw
Login to view DISC.Larissa is the Vice President of Marketing and Commercial Enablement at Bio X Cell, specializing in customer-centric, data-driven marketing for scientific audiences. She has certifications from Harvard Business School Online and the University of Chicago. Colleagues describe her as agile, strategic, proactive, and creative, with a focus on driving revenue through innovative, multi-channel campaigns.
She has a strong background in biological sciences, having co-authored several peer-reviewed papers on topics like neuronal ceroid lipofuscinosis and genetics. This scientific foundation informs her strategic marketing approach in the biotechnology sector, blending deep technical understanding with commercial expertise to effectively engage analytical audiences.
Unique fact: Before her marketing career, Larissa was a published research scientist contributing to studies on genetic mouse models and the effects of specific gene mutations.
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