Larry Feinberg in

Larry Feinberg

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Marketing Director at SPL Group
📍 Israel

Larry is a cross-functional Marketing Director at SPL Group, specializing in brand architecture, go-to-market strategies, and Salesforce administration. He has a history of leading complete company rebrands and commercializing SaaS platforms within enterprise settings. He holds a certification in Project Management from the Unisa Graduate School of Business Leadership.

Larry is a proponent of authentic and genuine communication in the professional sphere. He has voiced a strong preference for original, human-generated thought leadership over content that appears to be AI-produced, valuing originality and insightful discourse in his professional interactions.

Unique fact: Larry served as a Full Board Member on the Joint Building Contracts Commission, where he played a key role in negotiating transformation codes for the entire construction sector.

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Experience
3 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Israel
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Larry cares about

Go-to-Market Strategy
He has extensive, hands-on experience redesigning GTM models from the ground up and rolling out new approaches for market entry and value communication.
Salesforce Integration
He has led the transition of a business to a company-wide Salesforce CRM, defining pipeline stages, data standards, and operational accountability.
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Career

Work history

5-2025
Marketing Director
SPL Group
8-2023 - 5-2025
Owner - Strategic Partnerships
Prospect Partnerships
8-2022 - 8-2023
Global Partnership Consultant
Buildots
9-2022
Executive Director
ASAQS - The Association of South African Quantity Surveyors
Regional Director Africa & Middle East
The Chartered Institute of Building (CIOB)
In the press

Media appearances

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Education
Project Management [PPM]
Unisa Graduate School of Business Leadership (SBL)
Senior Certificate / Matric
Hillel High School Benoni & Eden College Johannesburg
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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