Larry Feinberg

Sharpshooter
DISC Type : DC

Marketing Director at SPL Group

Israel

Overview

Larry is a cross-functional Marketing Director at SPL Group, specializing in brand architecture, go-to-market strategies, and Salesforce administration. He has a history of leading complete company rebrands and commercializing SaaS platforms within enterprise settings. He holds a certification in Project Management from the Unisa Graduate School of Business Leadership.

Larry is a proponent of authentic and genuine communication in the professional sphere. He has voiced a strong preference for original, human-generated thought leadership over content that appears to be AI-produced, valuing originality and insightful discourse in his professional interactions.

Unique fact: Larry served as a Full Board Member on the Joint Building Contracts Commission, where he played a key role in negotiating transformation codes for the entire construction sector.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They respond well to strong and respectful communication.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Go-to-Market Strategy
He has extensive, hands-on experience redesigning GTM models from the ground up and rolling out new approaches for market entry and value communication.
Salesforce Integration
He has led the transition of a business to a company-wide Salesforce CRM, defining pipeline stages, data standards, and operational accountability.
Strategic Partnerships
He founded a consultancy focused on strategic partnership development and has advised tech startups on using alliances to enter new markets.

Media Appearances

Larry has no verified media appearances

Work History

5-2025
Marketing Director at SPL Group
8-2023 - 5-2025
Owner - Strategic Partnerships at Prospect Partnerships
8-2022 - 8-2023
Global Partnership Consultant at Buildots
9-2022
Executive Director at ASAQS - The Association of South African Quantity Surveyors
Regional Director Africa & Middle East at The Chartered Institute of Building (CIOB)

Education

Project Management [PPM] from Unisa Graduate School of Business Leadership (SBL)
Senior Certificate / Matric from Hillel High School Benoni & Eden College Johannesburg

More Information

Social Presence :

Prographics :

Exp : 3 Location : Israel Job Level : Mid-senior Designation : Marketing Director at SPL Group
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Larry

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Larry take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Larry

Personality Compatibility


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