Lars Bo Christiansen

Critic
DISC Type : C

CMO/Marketingdirector at Stryhns AS

Region Zealand, Denmark

Overview

Lars Bo Christiansen is the award-winning CMO at Stryhns AS, known for revitalizing some of Denmarks most iconic food brands. An alumnus of Copenhagen Business School, his career includes impactful roles at Royal Unibrew and Bisca A/S. People often describe him as inspirational, innovative, and a concise communicator.

He demonstrates a strong interest in purpose-driven initiatives, recently leading a strategic partnership with the childrens charity Børns Vilkår. His interests also extend to high-level business strategy, following publications like the Harvard Business Review. He appears to have personal connections to the Roskilde area.

Unique fact: Lars has been named to the prestigious "M List" of top marketing profiles in Denmark for two consecutive years.

Personality Overview

Negotiator

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Brand Revitalization
He has a track record of modernizing classic Danish brands, including leading a successful turn-around at Bisca A/S and revitalizing the K-Salat portfolio at Stryhns.
Creative Campaigns
He is the force behind multiple award-winning campaigns, such as the "Tak Rock" campaign for Royal Unibrew and the internationally recognized "Skurvognsfilmen" for Stryhn's.
Purpose-Driven Marketing
He recently shifted a major brand's focus from product branding to social responsibility by partnering with the Danish children's charity, Børns Vilkår (The Children's Telephone).

Media Appearances

Lars has no verified media appearances

Work History

10-2015
CMO/Marketingdirector at Stryhns AS
5-2012 - 10-2015
Marketing and Innovation Director at Bisca A/S
2008 - 5-2012
Marketing Manager at Royal Unibrew
2006 - 2008
Brand & Sponsorship Manager Faxe Kondi at Royal Unibrew
2004 - 2006
Nordic Brand Manager Goodyear Dunlop Tires at Goodyear Dunlop Tires Sverige AB

Education

1996 - 2001
Master of Science (M.Sc.) from Copenhagen Business School
1995 - 2000
Cand. Merc from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Region Zealand, Denmark Job Level : N/A Designation : CMO/Marketingdirector at Stryhns AS
URL has been copied!

Insights For Selling To Lars Bo

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars Bo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lars Bo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lars Bo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lars Bo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lars Bo

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.