Lars Bo Christiansen in

Lars Bo Christiansen

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CMO/Marketingdirector at Stryhns AS
📍 Region Zealand, Denmark

Lars Bo Christiansen is the award-winning CMO at Stryhns AS, known for revitalizing some of Denmarks most iconic food brands. An alumnus of Copenhagen Business School, his career includes impactful roles at Royal Unibrew and Bisca A/S. People often describe him as inspirational, innovative, and a concise communicator.

He demonstrates a strong interest in purpose-driven initiatives, recently leading a strategic partnership with the childrens charity Børns Vilkår. His interests also extend to high-level business strategy, following publications like the Harvard Business Review. He appears to have personal connections to the Roskilde area.

Unique fact: Lars has been named to the prestigious "M List" of top marketing profiles in Denmark for two consecutive years.

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Experience
25 Years
Current Role
CMO/Marketingdirector
Location
Region Zealand, Denmark
Personality Overview

How Lars shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lars cares about

Brand Revitalization
He has a track record of modernizing classic Danish brands, including leading a successful turn-around at Bisca A/S and revitalizing the K-Salat portfolio at Stryhns.
Creative Campaigns
He is the force behind multiple award-winning campaigns, such as the "Tak Rock" campaign for Royal Unibrew and the internationally recognized "Skurvognsfilmen" for Stryhn's.
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Career

Work history

10-2015
CMO/Marketingdirector
Stryhns AS
5-2012 - 10-2015
Marketing and Innovation Director
Bisca A/S
2008 - 5-2012
Marketing Manager
Royal Unibrew
2006 - 2008
Brand & Sponsorship Manager Faxe Kondi
Royal Unibrew
2004 - 2006
Nordic Brand Manager Goodyear Dunlop Tires
Goodyear Dunlop Tires Sverige AB
In the press

Media appearances

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Education
1996 - 2001
Master of Science (M.Sc.)
Copenhagen Business School
1995 - 2000
Cand. Merc
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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