Lars Ellegaard

Initiator
DISC Type : Di

Head of Digital Transformation at Billund Airport

Middelfart, Region of Southern Denmark, Denmark

Overview

Lars Ellegaard is the Head of Digital Transformation at Billund Airport, recognized as the NextCIO of 2025 in Denmark. He specializes in AI-driven transformation, data integration, and developing digital customer journeys. Colleagues describe him as a hard-working and outstanding Lean practitioner with a talent for teaching.

There is no publicly available information regarding Larss personal life or hobbies.

Unique fact: He is leading Billund Airports ambitious "Digital Airport 2030" strategy.

Personality Overview

Impact-Oriented

Friendly Challenger

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Digital Airport 2030
He is actively spearheading and frequently posts about the strategy to transform Billund into a fully digital airport by 2030.
AI-Driven Journeys
Focuses on using AI agents and machine learning to create personalized travel avatars and enhance the digital customer experience.
Data Integration Hubs
Employs data-driven transformation principles, specifically mentioning the use of Gartner's Data Integration Hub to create a 360-degree customer view.

Media Appearances

Lars has no verified media appearances

Work History

4-2024
Head of Digital Transformation at Billund Airport
8-2022 - 4-2024
Head of IT - Application and Architecture at Blue Water Shipping
6-2021 - 8-2022
Head of Infrastructure & Operation at Bunker Holding A/S
3-2019 - 6-2021
Director Digitalisation at GPV
12-2017 - 3-2019
Head of IT at The Adecco Group

Education

2018 - 2019
MBA IT leadership development from IMD
2005 - 2007
HD from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Middelfart, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Head of Digital Transformation at Billund Airport
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lars

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lars take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lars

Personality Compatibility


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