Lars Furtwaengler

Energizer
DISC Type : I

Vice President, eCommerce & Merchandising at PureFormulas.com

Miami, Florida, United States

Overview

Lars has no verified overview

Personality Overview

Believer

Enthusiastic

Imaginative

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Lars has no verified topics they care about

Media Appearances

Lars has no verified media appearances

Work History

3-2014
Vice President, eCommerce & Merchandising at PureFormulas.com
4-2013 - 3-2014
Vice President of Product at Guide
12-2012 - 3-2013
Vice President, Integrated Marketing at Univision Communications Inc.
1-2012 - 12-2012
Senior Director, Account Management, Innovation Marketing Team at Univision Communications Inc.
1-2011 - 12-2011
Senior Director, Account Management at Univision Communications Inc.

Education

4-2025 - 5-2025
Certificate in Digital Marketing Strategy from Harvard Business School Online
1998 - 2003
Bachelor of Applied Science (BASc) from OWL University of Applied Sciences and Arts

More Information

Social Presence :

Prographics :

Exp : 17 Location : Miami, Florida, United States Job Level : Senior Designation : Vice President, eCommerce & Merchandising at PureFormulas.com
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lars

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lars take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lars

Personality Compatibility


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