Lars Gullits

Critic
DISC Type : C

Digital Marketing Consultant at Investeringsforeningen Sydinvest

Rødding, Region of Southern Denmark, Denmark

Overview

Lars Gullits is a digital specialist with 20 years of experience, currently focusing on Tech, Investment, and UX in Investor Relations at Sydinvest. A certified SCRUM Master and trained Graphic Designer, colleagues describe him as a competent, customer-driven, and creative leader who excels at translating needs into effective digital solutions.

Lars shows a strong interest in the evolution of digital communication, highlighted by his recent plan to attend the Digital Copenhagen conference to learn about AI, change, and creativity. His professional focus on customer experience and digital transformation indicates a passion for user-centric innovation and strategic development.

He previously founded and ran his own digital consultancy, Consumedia ApS, delivering solutions for major brands.

Personality Overview

ROI Driven

Negotiator

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Customer Experience
A core theme in his 20-year career, focusing on UX, customer journey mapping, and converting user needs into digital solutions at Sydinvest and P. Lindberg.
FinTech UX
His current role combines technology and user experience within investor relations, where he has developed tools like a digital "Tax Guide" for customers.
AI and Creativity
He recently expressed eagerness to attend the Digital Copenhagen conference, highlighting his interest in gaining new knowledge on AI, change, and creativity in marketing.

Media Appearances

Lars has no verified media appearances

Work History

5-2019
Digital Marketing Consultant at Investeringsforeningen Sydinvest
4-2018 - 12-2018
Digital Marketingchef at P. Lindberg
2-2018 - 4-2018
Leder af Digital & Ecommerce at P. Lindberg
6-2007 - 2018
Ejer og Digital Konsulent at Consumedia ApS
2003 - 2007
Digital konsulent og UX at Kring

Education

1995 - 1997
Graphic Designer from Seminariet for Formgivning
1994 - 1995
3/7 semestre gennemført from Datamatiker

More Information

Social Presence :

Prographics :

Exp : 28 Location : Rødding, Region of Southern Denmark, Denmark Job Level : Senior Designation : Digital Marketing Consultant at Investeringsforeningen Sydinvest
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lars

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lars take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lars

Personality Compatibility


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