Lars Holbæk

Examiner
DISC Type : cs

Nordic Head of Product- & Marketing Management at fischer Danmark

Region of Southern Denmark, Denmark

Overview

Lars Holbæk is the Nordic Head of Product & Marketing Management at fischer a/s, driving innovation in the fastening solutions industry. Educated at TietgenSkolen, his career includes sales and management roles at ESSVE and ITW-byg, showcasing his deep expertise in bringing building products to market.

Outside of work, Larss interests suggest a personal passion for building and design. He follows the home improvement giant BAUHAUS and the globally recognized creative company, the LEGO Group, indicating an appreciation for both large-scale projects and intricate construction.

Lars has a long history with fischer, having worked in their sales department early in his career before returning to lead Nordic product and marketing management.

Personality Overview

Late Adopter

Process Oriented

Overcautious

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Digital Construction Tools
He is quoted discussing the launch and strategy behind fischer's apps for both professional craftspeople and DIY users, aiming to drive digitalization in the industry.
Product Innovation
He actively promotes new and innovative products, from flexible facade plugs to eco-labeled anchoring compounds, highlighting efficiency and user-friendliness.
Sustainable Building
He has highlighted his company's development of products that contribute to a greener construction sector, such as a svanemærket (Nordic Swan Ecolabel) certified anchoring mass.

Media Appearances

Lars has no verified media appearances

Work History

8-2017
Nordic Head of Product- & Marketing Management at fischer Danmark
12-2016 - 10-2017
Sales Manager at ESSVE Danmark
5-2007 - 12-2016
Nordic product & marketing manager at ITW-byg
2-2007 - 5-2007
Sales department at Ottensten Aps
8-2002 - 2-2007
Sales department at fischer a/s

Education

1994 - 1996
Merkonom from TietgenSkolen
1988 - 1991
HH from TietgenSkolen

More Information

Social Presence :

Prographics :

Exp : 23 Location : Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Nordic Head of Product- & Marketing Management at fischer Danmark
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lars

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Lars take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Lars

Personality Compatibility


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