Laryssa Korduba-Rodriguez, M.S., B.S.

Questioner
DISC Type : c

Manager, Case Planning and Medical Education at THINK Surgical

New York City Metropolitan Area, United States

Overview

Laryssa is a medical education leader with extensive experience in the medical device industry at THINK Surgical, Smith+Nephew, and Stryker. A graduate of Rensselaer Polytechnic Institute, she excels at explaining complex technical information. Colleagues describe her as hard-working, driven, and selfless, with strong technical knowledge.

Originally from northern New Jersey, Laryssa is someone who sets and achieves long-term goals. As a child, she would pass by Strykers headquarters and tell her parents she would work there one day, a dream she later fulfilled for fifteen years before seeking new challenges.

She holds a verified certificate from edX and Harvard in "Rhetoric: The Art of Persuasive Writing and Public Speaking".

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Medical Education
Her career is dedicated to executing surgeon education programs, investigating new learning technologies, and developing global educational content for companies like Stryker and Smith+Nephew.
Surgical Robotics
Managed education programs for Stryker's Mako robotic technology and was a crucial resource in supporting the expansion of the robotics market into Latin America.
Women in Leadership
Served as a Site Leader for the Stryker Women's Network, where she led a committee to develop programs and professional development events for colleagues.

Media Appearances

Laryssa has no verified media appearances

Work History

10-2024
Manager, Case Planning and Medical Education at THINK Surgical
3-2023 - 10-2024
Senior Manager, Global Medical Education and Content Development, SPM at Smith+Nephew
1-2017 - 12-2022
Senior Program Manager, Medical Education at Stryker
1-2015 - 12-2016
Sales Education Training Manager - Robotics at Stryker
11-2013 - 12-2014
Stryker Women's Network Site Leader at Stryker

Education

2005 - 2006
MS from Rensselaer Polytechnic Institute
2001 - 2005
BS from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Manager, Case Planning and Medical Education at THINK Surgical
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Insights For Selling To Laryssa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laryssa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laryssa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laryssa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laryssa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laryssa

Personality Compatibility


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