Lasse Juhl Kirk

Examiner
DISC Type : cs

Product & Engineering Director, E-Commerce at Ageras

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lasse Juhl Kirk is the Product & Engineering Director for E-Commerce at Ageras, a role he took on after Ageras acquired his successful SaaS company, Storebuddy. As co-founder and CEO of Storebuddy, he focused on automating accounting for online merchants. His entrepreneurial journey began after graduating as a Civil Engineer from DTU.

A unique fact about Lasse is that he leveraged his Civil Engineering background to co-found multiple tech companies, including a simulation firm for the construction industry, before pivoting to create successful e-commerce and fintech solutions.

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

E-commerce Automation
Co-founded Storebuddy with the specific goal of simplifying and automating accounting, payments, and reconciliation for online store owners.
International Scaling
Expressed that joining Ageras was a strategic move to scale his company's solutions beyond Denmark and reach more entrepreneurs across Europe.
Fintech for SMEs
Now part of Ageras, his work contributes to a wider fintech platform providing integrated banking, accounting, and payroll solutions for small businesses.

Media Appearances

Lasse has no verified media appearances

Work History

4-2025
Product & Engineering Director, E-Commerce at Ageras
7-2013
Cofounder at Storebuddy
1-2012 - 8-2014
Co-Founder at REGit
6-2012 - 7-2014
Co-Founder at Simit
1-2000 - 3-2014
Co-Founder at Makalay

Education

2005 - 2011
Civil Engineer from DTU - Technical University of Denmark

More Information

Social Presence :

Prographics :

Exp : 26 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Product & Engineering Director, E-Commerce at Ageras
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Insights For Selling To Lasse

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lasse is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Lasse

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lasse move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Lasse take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Lasse

Personality Compatibility


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