Latifa Kadri

Questioner
DISC Type : c

Membro do conselho feminino CONFEM at Fiesp - Federação das Indústrias do Estado de São Paulo

Santana de Parnaíba, São Paulo, Brazil

Overview

Latifa Kadri is the Co-founder and CMO of Consigaz, where she applies over 35 years of industry experience. After a long career in operations and logistics, she successfully pivoted to marketing and now also serves on the FIESP Womens Council (CONFEM), focusing on brand value and social responsibility.

She is passionate about corporate social responsibility and womens empowerment, earning the Martin Luther King Jr. Award for her transformative leadership and social impact. She actively participates in leadership groups to foster business development and believes in a companys duty to care for the communities it serves.

Unique fact: After more than three decades in operations, she transitioned to marketing and was later recognized with an international award for her leadership.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Women in Business
Serves on FIESP's Superior Women's Council (CONFEM) and was awarded for breaking barriers in a historically male-dominated industry.
ESG & Sustainability
Has spoken publicly about her company's efforts to integrate ESG practices and champions social responsibility towards the communities Consigaz serves.
Social Impact
Received the Martin Luther King Jr. Award for her transformative leadership and social impact within the business sector.

Media Appearances

Latifa has no verified media appearances

Work History

8-2022
Membro do conselho feminino CONFEM at Fiesp - Federação das Indústrias do Estado de São Paulo
1-1987
Diretora de mkt e Membo do Conselho Administrativo at Consigaz Distribuidora de GLP Ltda
7-1980
Diretoria mkt at Consigaz Distribuidora de GLP Ltda

Education

12-2024 - 12-2024
Curso Técnico Integrado from StartSe University
11-2024 - 11-2024
Curso Técnico Integrado from StartSe

More Information

Social Presence :

Prographics :

Exp : 45 Location : Santana de Parnaíba, São Paulo, Brazil Job Level : N/A Designation : Membro do conselho feminino CONFEM at Fiesp - Federação das Indústrias do Estado de São Paulo
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Insights For Selling To Latifa

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Latifa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Latifa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Latifa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Latifa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Latifa

Personality Compatibility


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