Latricia Wilder

Doer
DISC Type : ds

Director of National Sales at Cox Media Group

New York City Metropolitan Area, United States

Overview

Latricia has no verified overview

Personality Overview

Strategic Planner

Risk-Accepting

Fast-paced

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Latricia has no verified topics they care about

Media Appearances

Latricia has no verified media appearances

Work History

4-2026
Director of National Sales at Cox Media Group
5-2025 - 5-2026
Director Business Development Brand Partnerships at AdLarge
10-2022
Director of Operations and Principal Consultant at The Lotus Sales and Consulting Group
5-2019 - 8-2024
Owner at Love Yourself LLC
10-2017 - 5-2019
Vice President of Strategic Partnerships and Sales at DAX

Education

Masters from University of Southern California
Bachelors from Howard University

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of National Sales at Cox Media Group
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Insights For Selling To Latricia

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Latricia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Latricia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Latricia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Latricia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Latricia

Personality Compatibility


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