Laura Adlington

Questioner
DISC Type : c

Digital Manager at South East Water UK

Rochester, England, United Kingdom

Overview

Laura is a Digital Manager with a passion for content and social strategy, holding a PRINCE2 certification. Colleagues describe her as hard-working, dedicated, and a team player. She has extensive experience managing digital projects, including customer portals and intranet transformations for South East Water.

Outside of her digital marketing career, Laura is a passionate baker and was a fan-favorite finalist on The Great British Bake Off. She has since become a prominent advocate for body positivity and co-hosts the "Go Love Yourself" podcast. She also enjoys supporting young entrepreneurs with marketing advice.

Unique fact: Laura was a finalist on the 11th series of The Great British Bake Off in 2020.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Content Strategy
Her role as a Digital Manager evolved to focus on content and social strategy, reflecting a specific passion for creating engaging digital experiences.
Customer Experience
She has managed key digital projects focused on improving the customer journey, such as developing secure online portals for account management.
Passionate Baking
A celebrated baker who reached the finals of The Great British Bake Off, turning a personal hobby into a significant part of her public identity.

Media Appearances

Laura has no verified media appearances

Work History

2-2017
Digital Manager at South East Water UK
1-2015 - 2-2017
Digital Content Manager at South East Water UK
10-2012 - 12-2014
Web & Social Media Manager at Mark Allen Group
9-2011 - 10-2012
Deputy Web & Social Media Manager at Findlay Media
7-2010 - 9-2011
Web Content Editor at Findlay Media

Education

2007 - 2010
BA (Hons) from Anglia Ruskin University
2000 - 2007
Education details unavailable from Gravesend Grammar School for Girls

More Information

Social Presence :

Prographics :

Exp : 15 Location : Rochester, England, United Kingdom Job Level : Middle Designation : Digital Manager at South East Water UK
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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