Laura Butler (CMgr MCMI)

Observer
DISC Type : ci

Senior Brand Manager - Arla Lactofree at Arla Foods

Harrogate, England, United Kingdom

Overview

Laura is a Senior Brand Manager at Arla Foods with previous experience at Johnson & Johnson. She focuses on using consumer and shopper insights to develop engaging sales and marketing plans that drive category growth. She holds a Bachelor of Business Administration from Lancaster University.

Outside of work, Laura is a food lover who believes in the power of food for physical and mental well-being. She leads an active lifestyle, participating in events like the Great North Swim, and is passionate about sustainability and company culture.

She took a sabbatical to travel, documenting her journey on a dedicated blog and Instagram account.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Consumer Insights
Her core strategy involves utilizing consumer and shopper data to develop engaging marketing plans and deliver category growth.
Brand Management
Her career progression at Arla Foods and Johnson & Johnson has been centered around building and managing major consumer brands like Arla Lactofree.
Corporate Sustainability
She actively posts about Arla's sustainability agenda, welfare initiatives on its innovation farms, and promotes local sustainability events.

Media Appearances

Laura has no verified media appearances

Work History

1-2023
Senior Brand Manager - Arla Lactofree at Arla Foods
11-2022 - 12-2022
Senior Brand Manager - Strategic Projects at Arla Foods
5-2022 - 11-2022
Travel at Arla Foods
3-2014 - 10-2015
Shopper Activation Manager at Johnson & Johnson
3-2011 - 3-2014
Customer Development Manager at Johnson & Johnson

Education

2004 - 2008
BBA from Lancaster University
Education details unavailable from Harrogate Ladies'​ College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Harrogate, England, United Kingdom Job Level : Middle Designation : Senior Brand Manager - Arla Lactofree at Arla Foods
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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