Laura Butler (CMgr MCMI) in

Laura Butler (CMgr MCMI)

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Senior Brand Manager - Arla Lactofree at Arla Foods
📍 Harrogate, England, United Kingdom

Laura is a Senior Brand Manager at Arla Foods with previous experience at Johnson & Johnson. She focuses on using consumer and shopper insights to develop engaging sales and marketing plans that drive category growth. She holds a Bachelor of Business Administration from Lancaster University.

Outside of work, Laura is a food lover who believes in the power of food for physical and mental well-being. She leads an active lifestyle, participating in events like the Great North Swim, and is passionate about sustainability and company culture.

She took a sabbatical to travel, documenting her journey on a dedicated blog and Instagram account.

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Experience
10 Years
Current Role
Senior Brand Manager - Arla Lactofree
Job Level
Middle
Location
Harrogate, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Laura cares about

Consumer Insights
Her core strategy involves utilizing consumer and shopper data to develop engaging marketing plans and deliver category growth.
Brand Management
Her career progression at Arla Foods and Johnson & Johnson has been centered around building and managing major consumer brands like Arla Lactofree.
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Career

Work history

1-2023
Senior Brand Manager - Arla Lactofree
Arla Foods
11-2022 - 12-2022
Senior Brand Manager - Strategic Projects
Arla Foods
5-2022 - 11-2022
Travel
Arla Foods
3-2014 - 10-2015
Shopper Activation Manager
Johnson & Johnson
3-2011 - 3-2014
Customer Development Manager
Johnson & Johnson
In the press

Media appearances

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Education
2004 - 2008
BBA
Lancaster University
Education details unavailable
Harrogate Ladies'​ College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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