Laura Cappellucci

Questioner
DISC Type : c

Director - Sustainability Lead, BioLife Plasma Services at Takeda

Boston, Massachusetts, United States

Overview

Laura has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

2-2023
Director - Sustainability Lead, BioLife Plasma Services at Takeda
10-2020 - 2-2023
Associate Director - Sustainability Lead, BioLife Plasma Services at Takeda
4-2019 - 9-2020
Senior Director - Marketing Operations at BlueWave Solar
8-2017 - 4-2019
Director - Marketing at BlueWave Solar
6-2016 - 8-2016
MBA Fellow at PowerGen Renewable Energy

Education

2015 - 2017
Master of Business Administration (MBA) from MIT Sloan School of Management
2007 - 2011
BA from Skidmore College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director - Sustainability Lead, BioLife Plasma Services at Takeda
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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