Laura Challoner

Examiner
DISC Type : cs

Director of Service Sales & Marketing at Warwick Mechanical Group

Newport News, Virginia, United States

Overview

Laura Challoner is the Director of Service Sales & Marketing at Warwick Mechanical Group, where she has built an extensive career. Progressing from an administrative role, she now leads sales, business development, and marketing for the service division, with deep expertise in the commercial HVAC sector.

Laura is a passionate advocate for collaboration and professional community building. She actively supports and engages with other women in the skilled trades, emphasizing the power of teamwork and shared success in the industry.

She has impressively risen through the ranks entirely within Warwick Mechanical Group, from an Executive Assistant to a Director.

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Women in Trades
Actively collaborates with and posts her support for other "Ladies in the Trades, " showing a commitment to empowering women in her field.
Team Development
Frequently posts job openings and expresses a focus on growing her service and dispatch team to support company expansion.
Sales Leadership
Manages all sales and marketing activities for her division, showing a clear focus on driving revenue and leading a successful sales team.

Media Appearances

We're excited to announce that Laura Challoner has been promoted to Director of Service Sales & Marketing. Featured in Facebook (Warwick Mechanical Group)

See Now

Work History

1-2023
Director of Service Sales & Marketing at Warwick Mechanical Group
11-2019 - 1-2023
Sales Manager at Warwick Mechanical Group
4-2013 - 11-2019
Account Executive at Warwick Mechanical Group
9-2012 - 4-2013
Account Manager at Warwick Mechanical Group
3-2007 - 9-2012
Executive Assistant at Warwick Mechanical Group

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Newport News, Virginia, United States Job Level : Mid-senior Designation : Director of Service Sales & Marketing at Warwick Mechanical Group
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Laura take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Laura

Personality Compatibility


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