Laura Costantino

Enigma
DISC Type : Dci

Model design at Google DeepMind

New York, New York, United States

Overview

Laura is a Model Designer and Prompt Engineer at Google DeepMind, specializing in creating safe, helpful, and reliable AI experiences. Her background is in content design and strategy for Google Ads. Colleagues describe her as creative, insightful, and reliable. She earned her MA from San Francisco State University.

Outside of her work in AI, Laura has a keen interest in art and film, particularly through the lens of feminist theory and self-representation. She took a career break for travel, reading, and learning, and maintains a connection to Italy.

Unique fact: Laura has authored academic publications on topics like digital cinema and the negotiation of female identity in modern art.

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Ethical AI Design
Her work is committed to building helpful, safe, and accurate AI experiences to improve people's lives and reduce harm through user-centered design.
UX & Content Strategy
She has deep experience scaling content strategy at Google Ads and often discusses the skills required for UX and AI content roles.
Creative Collaboration
Shares advice on how to effectively collaborate with colleagues from different functional backgrounds, especially those new to working with designers.

Media Appearances

Laura has no verified media appearances

Work History

11-2024
Model design at Google DeepMind
8-2023 - 12-2024
Model design at Google
4-2022 - 8-2023
Content design & strategy | Google Ads at Google
10-2021 - 3-2022
Content design & strategy at Meta
7-2020 - 6-2021
Travel at Career Break

Education

2006 - 2008
MA from San Francisco State University
2018 - 2019
Certificate from School of Visual Concepts

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : N/A Designation : Model design at Google DeepMind
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Laura

Personality Compatibility


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