Laura Costello

Inspirer
DISC Type : di

Vice President, Product Marketing at MeridianLink

Greater Boston, United States

Overview

Laura has no verified overview

Personality Overview

Charming & Persuasive

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2025
Vice President, Product Marketing at MeridianLink
4-2024 - 4-2025
Sr. Director, Product Marketing at MeridianLink
4-2023 - 4-2024
Director, Product Marketing at MeridianLink
12-2021 - 4-2023
Product Marketing Director at MeridianLink
3-2019 - 12-2021
Director of Marketing at Saylent

Education

B.A. from Clark University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Product Marketing at MeridianLink
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laura take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laura

Personality Compatibility


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