Laura Díez Álava

Questioner
DISC Type : c

HR Business Partner Sales On Trade at The HEINEKEN Company

Greater Madrid Metropolitan Area, Spain

Overview

Laura Díez Álava is an HR Business Partner at The HEINEKEN Company, focusing on the Sales On Trade division. She has built her career entirely within Heineken, progressing from a trainee to key HR roles supporting supply chain and sales teams. She holds a Masters degree and a ThePowerMBA certification.

She is passionate about fostering a positive work environment where people can grow while enjoying their work. Laura emphasizes the importance of dedicating quality time to care for people, building strong connections with colleagues, and celebrating shared experiences and learnings.

Laura participated in "HR Talks & Beers, " an event for HR professionals to share insights and challenges in an informal setting.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Team Culture
Her posts frequently mention the importance of enjoying work, growing together, and connecting with colleagues, highlighting her focus on a positive and supportive culture.
Sales Team Enablement
As the HR Business Partner for the Sales On Trade division, she is directly involved in supporting and developing Heineken's sales teams.
HR Peer Collaboration
Participated in an "HR Talks & Beers" event, demonstrating an interest in networking and sharing best practices with HR professionals from various industries.

Media Appearances

Laura has no verified media appearances

Work History

10-2024
HR Business Partner Sales On Trade at The HEINEKEN Company
4-2021 - 9-2024
HR Business Partner Supply Chain at The HEINEKEN Company
5-2019 - 3-2021
HR Trainee Program at The HEINEKEN Company
10-2018 - 5-2019
HR Business Partner Analyst at The HEINEKEN Company
2-2018 - 10-2018
Talent Acquisition Intern at MAXAM

Education

2018 - 2019
Master's degree from Universidad Internacional de La Rioja
2018 - 2019
Postgraduate from UEMC Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : HR Business Partner Sales On Trade at The HEINEKEN Company
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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