Laura Díez Álava in

Laura Díez Álava

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HR Business Partner Sales On Trade at The HEINEKEN Company
📍 Greater Madrid Metropolitan Area, Spain

Laura Díez Álava is an HR Business Partner at The HEINEKEN Company, focusing on the Sales On Trade division. She has built her career entirely within Heineken, progressing from a trainee to key HR roles supporting supply chain and sales teams. She holds a Masters degree and a ThePowerMBA certification.

She is passionate about fostering a positive work environment where people can grow while enjoying their work. Laura emphasizes the importance of dedicating quality time to care for people, building strong connections with colleagues, and celebrating shared experiences and learnings.

Laura participated in "HR Talks & Beers, " an event for HR professionals to share insights and challenges in an informal setting.

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Experience
8 Years
Current Role
HR Business Partner Sales On Trade
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

How Laura shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laura cares about

Team Culture
Her posts frequently mention the importance of enjoying work, growing together, and connecting with colleagues, highlighting her focus on a positive and supportive culture.
Sales Team Enablement
As the HR Business Partner for the Sales On Trade division, she is directly involved in supporting and developing Heineken's sales teams.
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Career

Work history

10-2024
HR Business Partner Sales On Trade
The HEINEKEN Company
4-2021 - 9-2024
HR Business Partner Supply Chain
The HEINEKEN Company
5-2019 - 3-2021
HR Trainee Program
The HEINEKEN Company
10-2018 - 5-2019
HR Business Partner Analyst
The HEINEKEN Company
2-2018 - 10-2018
Talent Acquisition Intern
MAXAM
In the press

Media appearances

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Education
2018 - 2019
Master's degree
Universidad Internacional de La Rioja
2018 - 2019
Postgraduate
UEMC Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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