Laura Davis

Initiator
DISC Type : Di

Chief Executive Officer at BASE (British Association for Supported Employment)

Aldershot, England, United Kingdom

Overview

Laura Davis is the Chief Executive Officer of the British Association for Supported Employment (BASE), a national charity dedicated to ensuring "Employment For All. " With over 20 years of experience, she champions the evidence-based Supported Employment model to create careers for disabled, neurodivergent, and disadvantaged people.

Laura is passionate about widening the participation of excluded individuals in the workforce. She actively works to raise the visibility of inclusive recruitment and its benefits for individuals and society. She is deeply committed to connecting with employers to help them move from disability confident principles to confident action.

Unique fact: Laura is a key figure in the "Internships Work" program, a Department for Education-funded initiative aiming to double the number of supported internships in England by 2025.

Personality Overview

Conviction Driven

Risk-Accepting

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Supported Employment
Her entire career and current role as CEO of BASE is dedicated to promoting this evidence-based model to help disabled and neurodivergent people secure careers.
Inclusive Recruitment
She actively seeks conversations with employers to help them build the infrastructure and confidence needed to provide inclusive work cultures and recruitment processes.
Disability Confidence
A core theme of her work is helping employers move from disability confident principles to practical, confident action in their hiring and retention practices.

Media Appearances

Laura has no verified media appearances

Work History

4-2022
Chief Executive Officer at BASE (British Association for Supported Employment)
10-2018 - 4-2022
Diversity and Inclusion Manager at Berkshire Healthcare NHS Foundation Trust
10-2018 - 3-2022
Associate at THE NATIONAL DEVELOPMENT TEAM FOR INCLUSION
3-2015 - 3-2019
Managing Director at Ways into Work CIC

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Aldershot, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at BASE (British Association for Supported Employment)
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laura take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laura

Personality Compatibility


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