Laura DiGangi

Initiator
DISC Type : Di

Director, Commercial Operations Excellence at Werfen North America

Charlton, Massachusetts, United States

Overview

Laura DiGangi is a commercial excellence leader at Werfen, specializing in driving growth and operational scale within the medical device sector. A graduate of Marist University, she is described by colleagues as a creative problem-solver and a high-performing leader with an incredible work ethic, skilled in simplifying complexity and enabling business success.

She is a passionate advocate for breast cancer awareness, a cause she describes as deeply personal due to her own high-risk status and its impact on her family and friends. Laura actively participates in awareness initiatives and publicly shares her support for the cause.

In 2023, Laura was the recipient of the John Laux Award, recognizing her outstanding commitment to customers and fostering positive, respectful working relationships.

Personality Overview

Friendly Challenger

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Commercial Excellence
Her career is focused on building strategies, systems, and teams that drive commercial growth, operational efficiency, and sales performance in the healthcare sector.
Sales Enablement
Passionate about empowering sales teams through training, tools, and technology platforms like Salesforce to optimize performance and drive results.
Women's Sponsorship
She has publicly commented on the strategic importance of sponsorship, noting how it was instrumental in helping her advance and stretch in her own career.

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Director, Commercial Operations Excellence at Werfen North America
5-2024 - 3-2025
Group Director, Commercial Excellence at Hologic, Inc.
8-2022 - 4-2024
Director, Commercial Excellence at Hologic, Inc.
1-2022 - 8-2022
Sr. Manager, Integrated Marketing Programs at Hologic, Inc.
9-2019 - 12-2021
Regional Sales Manager at Hologic, Inc.

Education

Bachelor of Arts in Communications from Marist University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Charlton, Massachusetts, United States Job Level : Mid-senior Designation : Director, Commercial Operations Excellence at Werfen North America
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Laura

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laura take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laura

Personality Compatibility


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