Laura Echavarria

Questioner
DISC Type : c

Creative Director at FASHION LESSONS SAS

Barranquilla, Atlántico, Colombia

Overview

Laura Echavarría is a creative director and a pioneer in Colombias digital fashion communication. With 15 years of experience, she founded the influential blog and brand, FASHION LESSONS. She holds a Masters degree in Fashion Communication from the Istituto Europeo di Design in Milan.

Laura combines her twin passions for writing and style to inspire and empower women globally. She grew up in a creative family that nurtured her love for fashion. She enjoys sharing her lifestyle and knowledge, drawing inspiration from daily life and the people she meets.

She is the author of the book "Lecciones de Estilo" (Lessons of Style), created to help women and men develop their personal style.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Communication
A trailblazer in Colombia's digital fashion scene since 2009, she built a recognized platform and personal brand through her blog, Fashion Lessons.
Fashion Styling
Her passion is sharing knowledge on personal style. She has professionalized this through her blog, brand, and by authoring the book "Lecciones de Estilo".
Female Empowerment
Aims to provide women with tools to discover their power and express their essence through personal style, creating a community around her brand.

Media Appearances

Laura has no verified media appearances

Work History

2-2014
Creative Director at FASHION LESSONS SAS
9-2013 - 11-2019
Fashion Stylist at Autónomo
9-2013 - 2-2014
Editora General de Contenidos at Octo Magazine
1-2013
Directora Creativa at Autónomo
1-2013 - 11-2016
Docente módulo de Estilismo y marca de autor at UPB

Education

1-2012 - 1-2030
Associate's degree from Istituto Europeo di Design
2012 - 2012
Master's degree from Istituto Europeo di Design

More Information

Social Presence :

Prographics :

Exp : 16 Location : Barranquilla, Atlántico, Colombia Job Level : Mid-senior Designation : Creative Director at FASHION LESSONS SAS
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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