Laura Flower

Editor
DISC Type : CS

Head of Marketing - Northern Europe at Kering Eyewear

London, England, United Kingdom

Overview

Laura is a results-driven marketing leader at Kering Eyewear, heading the Northern Europe division. With over a decade of B2B experience, she specializes in premium storytelling to accelerate revenue and brand growth. Described by colleagues as bright and diligent, she holds a Diploma in Translation.

Based on her professional focus on luxury brands like Cartier and her background in linguistics, she likely has a personal appreciation for fine craftsmanship, different cultures, and languages. Her interests align with high-end, brand-conscious companies.

She is a certified linguist with a Diploma in Translation from the Chartered Institute of Linguists.

Personality Overview

Sometimes Friendly

Slow Buyer

Self-Disciplined

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Premium Storytelling
Her professional summary highlights a specialization in using premium storytelling to drive brand growth and accelerate revenue in B2B environments.
B2B Marketing Strategy
She has a strong track record in building and executing high-impact marketing strategies for the B2B sector across Northern Europe.
Team Leadership
Emphasizes building high-performing teams and fostering talent development as one of her key strengths. Her social media activity includes actively recruiting for her team.

Media Appearances

Laura has no verified media appearances

Work History

9-2021
Head of Marketing - Northern Europe at Kering Eyewear
6-2015 - 9-2021
Marketing Manager - UK, Ireland, Nordics, Benelux at Kering Eyewear
1-2014 - 6-2015
Marketing Manager at Kenneth Green Associates
10-2011 - 1-2014
Brand Manager at Kenneth Green Associates
5-2010 - 10-2011
National Account Executive at Luxottica UK&Ireland

Education

2002 - 2006
BA from The University of Manchester
Diploma in Translation (DipTrans) from Chartered Institute of Linguists

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Northern Europe at Kering Eyewear
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Laura take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Laura

Personality Compatibility


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