Laura Gentile

Inspirer
DISC Type : di

Co-Founder at Storied Sports

Old Greenwich, Connecticut, United States

Overview

Laura Gentile is the Co-Founder and Co-CEO of Storied Sports, building on a 20-year career where she was Executive Vice President and CMO at ESPN. An alumna of Duke University and Boston College, she is a renowned sports marketing innovator, most notably as the founder of espnW, a pioneering media platform dedicated to women in sports.

Personality Overview

Generous

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Women in Sports
Founded espnW in 2010 to serve female sports fans and spotlight women athletes. She was recently honored with the Adrienne Arsht Leadership Award for her advocacy.
Brand Storytelling
Co-founded Storied Sports to partner with athletes and brands to create compelling storytelling platforms, as seen in her recent project with Michelle Akers.
Sports Marketing
As the former CMO of ESPN, she has deep expertise in fan engagement, media strategy, and growing audiences for major partners like the NFL, NBA, and F1.

Media Appearances

Episode #71 ft. Laura Gentile of ESPN. Featured in YouTube

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MES Week in Cities: ESPN with Laura Gentile '94. Featured in YouTube

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Episode 10 – Laura Gentile on Building A Winning Brand at ESPN. Featured in Molly Fletcher Podcast

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Work History

11-2025
Co-Founder at Storied Sports
1-2020 - 10-2023
EVP, Commercial Marketing, Disney Media Networks at The Walt Disney Company
1-2018 - 11-2023
Executive Vice President, Chief Marketing Officer, ESPN at ESPN
9-2016 - 12-2018
Senior Vice President, Content Strategy and Business Operations at ESPN
9-2009 - 11-2023
Founder, espnW at ESPN

Education

1990 - 1994
Bachelor from Duke University
1994 - 1996
MBA from Boston College Carroll School of Management

More Information

Social Presence :

Prographics :

Exp : N/A Location : Old Greenwich, Connecticut, United States Job Level : N/A Designation : Co-Founder at Storied Sports
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Laura

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Laura take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Laura

Personality Compatibility


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