Laura Gillson

Trailblazer
DISC Type : DI

Digital Product Director at The Gym Group

Hatfield, England, United Kingdom

Overview

Laura is a strategic digital leader, currently Digital Product Director at The Gym Group, with deep expertise in product management and customer-centric innovation. Her experience spans the telecom, utilities, and travel sectors, notably including a 12-year tenure at BT. People who have worked with her describe her as an inspirational, creative, and focused leader.

Outside of her professional roles, Laura is passionate about leadership philosophy and creating inclusive environments. She draws inspiration from thought leaders like Brené Brown, focusing on how trust is earned over time, and actively thinks about how to apply principles of inclusive leadership in her daily work.

After 12 years with BT and EE, which included five promotions and two maternity leaves, she successfully navigated a significant career transition.

Personality Overview

Friendly But Fast

Persuasive

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Digital Transformation
Her career is focused on leading digital strategy and executing customer-centric transformations at companies like BT, EE, and The Gym Group.
Product Leadership
As a Director, she is responsible for shaping product vision and strategy, and has publicly posted about hiring senior product managers for her team.
Inclusive Leadership
She has reflected on the importance of inclusive leadership, referencing specific training sessions she attended at BT and the impact of feeling excluded.

Media Appearances

Laura has no verified media appearances

Work History

10-2025
Digital Product Director at The Gym Group
8-2025 - 9-2025
Senior Vice President - Experience Innovation at Bounteous
5-2025 - 7-2025
Career transition at Career Break
11-2022 - 4-2025
Digital Product Director at BT
6-2020 - 11-2022
Head of Digital Product at BT

Education

2016 - 2017
Executive Diploma from The Academy of Digital Business Leaders
2011 - 2011
Certificate in Dgital Marketing from Institute of Data and Marketing (IDM)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Hatfield, England, United Kingdom Job Level : Mid-senior Designation : Digital Product Director at The Gym Group
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Laura take some risk or not?

  • If necessary, they will be ready to take risks.

You And Laura

Personality Compatibility


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