Laura Grosch Cross

Enthusiast
DISC Type : i

Chief Strategy Officer at Aptean

Atlanta, Georgia, United States

Overview

Laura has no verified overview

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

1-2026
Chief Strategy Officer at Aptean
10-2023 - 1-2026
VP, Chief of Staff at Aptean
5-2023 - 10-2023
AVP, Product Marketing and Strategic Projects at Aptean
1-2022 - 5-2023
Senior Director, Corporate and Product Marketing at Aptean
4-2021 - 1-2022
Senior Director, Product Marketing at Aptean

Education

2005 - 2007
MBA from Harvard Business School
2001 - 2005
BS from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Strategy Officer at Aptean
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laura take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laura

Personality Compatibility


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