Laura Hopes

Observer
DISC Type : ic

Head of Brand at Bravissimo

United Kingdom

Overview

Laura Hopes is the Head of Brand at Bravissimo, with deep expertise in digital marketing from senior roles at Accenture and Jaguar Land Rover. She specializes in social media, PR, and data-driven customer strategy. Laura holds a BSc from Warwick Business School and is a certified Level 5 Business Coach.

After a career focused on automotive and technology, she made what she describes as a "crazy career swerve" to join the lingerie brand Bravissimo.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brand Storytelling
As Head of Brand, she is passionate about sharing the "magic" of the Bravissimo brand, which she describes as beautiful and special to many people.
Digital Customer Strategy
Her background involves using data-driven, customer-centric thinking to connect with and sell to customers in real-time and at scale.
Social Media Leadership
Previously led global social media for Jaguar Land Rover and advised leading brands on their social media capability while at Accenture.

Media Appearances

Laura has no verified media appearances

Work History

8-2023
Head of Brand at Bravissimo
6-2022 - 7-2023
Digital Marketing Strategy Senior Manager at Accenture
4-2018 - 4-2022
Global Head of Social Media at Jaguar Land Rover
4-2012 - 3-2018
Global Communications Manager at Jaguar Land Rover
8-2010 - 3-2012
National Sports Sponsorship Manager at Jaguar Land Rover

Education

1999 - 2003
BSC from University of Warwick - Warwick Business School
2000 - 2001
Education details unavailable from Rennes School of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Head of Brand at Bravissimo
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and then make their decisions.
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laura

Personality Compatibility


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