Laura Howton in

Laura Howton

Commander · DISC type D
Director, Strategic Vertical Growth at Carahsoft
📍 Reston, Virginia, United States

Laura Howton is the Director of Strategic Vertical Growth at Carahsoft, where she previously managed a team of over 50 professionals generating $275 million in annual revenue. A graduate of Christopher Newport University, she is a multi-year CRN Women of the Channel honoree and architect of Carahsoft’s company-wide Customer Nurture program.

Outside of her strategic growth role, Laura has a background in media. Colleagues describe her as energetic, conscientious, and hardworking, noting she is personable and fun to work with. She also has an interest in insights from organizations like McKinsey & Company and Harvard Business Review.

Unique fact: Laura has worked on TV and film projects as an on-air talent and once stepped in as an actor when a cast member dropped out.

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Current Role
Director, Strategic Vertical Growth
Location
Reston, Virginia, United States
Personality Overview

How Laura shows up

Impact-Driven
Risk-Taker
Candid & Clear

More than the product, they care about the effectiveness of the product. They are very proud of what they do. They respond well to strong and respectful communication.

Priorities

Topics Laura cares about

Customer Nurturing
She is the architect of Carahsoft's company-wide Customer Nurture program, which focuses on adoption, retention, and expansion.
Channel Development
Her previous role involved managing relationships with over 215 channel partners and 50 technology vendors, driving significant revenue.
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Career

Work history

1-2026
Director, Strategic Vertical Growth
Carahsoft
5-2019 - 12-2025
Director, Sales
Carahsoft
11-2015 - 5-2019
Team Lead, Tableau Public Sector
Carahsoft
3-2014 - 10-2015
Tableau Account Manager
Carahsoft
2-2013 - 2-2014
Government Account Representative--Innovative Intelligence Solutions Team
Carahsoft
In the press

Media appearances

7 Carahsoft Execs Make Annual Women of the Channel List. Featured in ExecutiveBiz
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Seven Carahsoft Executives Featured on CRN’s 2022 Women of the Channel List. Featured in EIN Presswire
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Education
2008 - 2012
Bachelor of Arts (BA)
Christopher Newport University
2004 - 2008
Advanced Diploma
Robinson Secondary School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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