Laura Huggett, CPA

Enthusiast
DISC Type : i

President at Truity Partners (formerly Baker Tilly Search & Staffing)

Madison, Wisconsin, United States

Overview

Laura Huggett is the President and Managing Partner of Truity Partners, a role she has held since 1995. With over 25 years of experience in accounting and finance recruiting, she is a recognized expert on talent acquisition challenges. People who have worked with her describe her as sharp, driven, and respected.

Outside of her professional life, Laura appears to enjoy social and community activities in the Madison area, as evidenced by a membership at the Blackhawk Country Club. Her interests also include supporting local institutions such as Augustana College, her alma mater, and Oak Bank, indicating a strong connection to her community.

Unique fact: Her grandmother, who passed away at 100, saved Lauras first resume and took her shopping for her first business suit, which had to be a skirt as pants were not considered appropriate at the time.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Talent Shortages
She has publicly discussed the "labor cliff" in the accounting profession, highlighting the difficulty in replacing retiring talent and the resulting burnout on existing employees.
Workplace Flexibility
Is a long-time advocate for remote work, noting her firm allowed it 15 years ago, well before it became a mainstream practice following the pandemic.
Recruiting Strategy
Founded and has led a recruiting practice for over 25 years, focusing on matching companies with accounting and finance talent while emphasizing integrity.

Media Appearances

Laura has no verified media appearances

Work History

7-1995
President at Truity Partners (formerly Baker Tilly Search & Staffing)
7-1995 - 12-2021
Partner at Baker Tilly US
10-1993 - 7-1995
Assistant Controller at Capital City Distribution
1989 - 1993
Controller at Samuels Jewelers
1986 - 1989
Senior Accountant at McGladrey & Pullen

Education

1982 - 1986
Bachelor of Business Administration (B.B.A.) from Augustana College

More Information

Social Presence :

Prographics :

Exp : 40 Location : Madison, Wisconsin, United States Job Level : N/A Designation : President at Truity Partners (formerly Baker Tilly Search & Staffing)
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laura take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laura

Personality Compatibility


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