Laura Kennedy

Examiner
DISC Type : cs

Global Marketing Director - Brand Equity at McCain Foods

Burlington, Ontario, Canada

Overview

Laura has no verified overview

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

10-2025
Global Marketing Director - Brand Equity at McCain Foods
6-2024 - 10-2025
Global Director - Sustainable Products at McCain Foods
7-2023 - 6-2024
Global Sr. Marketing Manager - Sustainable Products at McCain Foods
7-2017 - 1-2020
Brand Manager - Kibbles 'n Bits, Nature’s Recipe Natural Dog Food at The J.M. Smucker Company
7-2016 - 7-2017
Brand Manager - Bick's Condiments at The J.M. Smucker Company

Education

2005 - 2010
Bachelor of Commerce from McMaster University
Education details unavailable from Lorne Park Secondary School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Burlington, Ontario, Canada Job Level : Mid-senior Designation : Global Marketing Director - Brand Equity at McCain Foods
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Laura take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Laura

Personality Compatibility


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