Laura Kiernan

Enigma
DISC Type : idc

Manager, Americas Field Marketing at MathWorks

Needham, Massachusetts, United States

Overview

Laura has no verified overview

Personality Overview

Challenger

Hard To Convince

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

5-2020
Manager, Americas Field Marketing at MathWorks
1-2013 - 5-2020
Senior Field Marketing Manager at MathWorks
5-2006 - 12-2012
International Marketing Specialist at MathWorks
5-2004 - 5-2006
APAC/LatAM Marketing Specialist at MathWorks
7-2001 - 5-2004
International Marketing Coordinator at MathWorks

Education

BA from Connecticut College
Education details unavailable from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 24 Location : Needham, Massachusetts, United States Job Level : Middle Designation : Manager, Americas Field Marketing at MathWorks
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Laura

Personality Compatibility


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