Laura Klein

Activist
DISC Type : Cd

Director -- Advertising Engineering at Arity

Buffalo Grove, Illinois, United States

Overview

Laura Klein serves as the Director of Advertising Engineering at Arity, an Allstate company. A graduate of DePaul University with both a BS and an MBA, she is described by colleagues as a strong leader and a voice of reason. Her recent focus includes certifications in generative AI for business leaders.

Laura shows a clear passion for continuous personal and professional development. She frequently completes and shares courses on emerging topics like generative AI and design thinking, demonstrating a commitment to augmenting her technical and professional skills to stay ahead of industry trends.

She has recently completed multiple certifications in Generative AI, focusing on its possibilities and applications for business leadership.

Personality Overview

Meticulous

Perfectionist

Value Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Generative AI Strategy
Recently completed multiple courses on Generative AI for business leaders, indicating a strong interest in applying this technology strategically.
AdTech Leadership
As the Director of Advertising Engineering, she leads technical teams to meet business goals and align sound technical direction in the advertising technology space.
Continuous Learning
Her activity shows a consistent pattern of completing and sharing new professional courses, from Design Thinking to the latest developments in AI.

Media Appearances

Laura has no verified media appearances

Work History

12-2024
Director -- Advertising Engineering at Arity
7-2018 - 12-2024
Senior Manager of Engineering at Arity
5-2017 - 7-2018
Senior Manager of Innovation at Allstate Insurance

Education

9-1991 - 6-1994
Master of Business Administration - MBA from DePaul University
9-1981 - 6-1985
Bachelor of Science - BS from DePaul University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Buffalo Grove, Illinois, United States Job Level : Mid-senior Designation : Director -- Advertising Engineering at Arity
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laura

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laura

Personality Compatibility


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