Laura La Bella Cummings (she/her)

Inspirer
DISC Type : id

Associate Director, Content Marketing at Rochester Institute of Technology

Rochester, New York, United States

Overview

Laura has no verified overview

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

7-2021
Associate Director, Content Marketing at Rochester Institute of Technology
2-2018
Assistant Director, Multimedia Writing at Rochester Institute of Technology
8-2007 - 1-2014
Author at Rosen Publishing Group
11-2004
Senior Marketing Communications Writer/Editor and Web Content Manager at Rochester Institute of Technology
10-2002 - 11-2004
Grant Writer at George Eastman House

Education

2006 - 2009
MS from Rochester Institute of Technology
1994 - 1998
BA from St. John Fisher University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Rochester, New York, United States Job Level : Mid-senior Designation : Associate Director, Content Marketing at Rochester Institute of Technology
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Laura take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Laura

Personality Compatibility


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