Laura Lawrence

Commander
DISC Type : D

Director at Phase4

Cambridge, England, United Kingdom

Overview

Laura Lawrence is a Workplace Transformation Consultant and Director at Phase4, specializing in data-driven strategies for dynamic organizations. With a background including roles at AstraZeneca and Goldman Sachs, she excels in aligning space, service, and culture. Laura holds a Generative AI Accreditation and is described by colleagues as an informed, standout leader.

Her work transformed building occupancy monitoring at AstraZeneca from manual counts to innovative automated reporting, significantly boosting operational efficiency.

Personality Overview

Impact-Driven

Strong-Willed

Very Quick

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Workplace Transformation
Helps organizations align their space, services, and culture to support high-performing teams, a core theme of her consulting work and public speaking.
Data-Driven Strategy
Focuses on using data insights for occupancy planning and optimizing workplace efficiency, a key skill noted from her time at AstraZeneca.
Future of Work
A frequent speaker and panelist at WORKTECH conferences, discussing how technology and flexible strategies are shaping the future of work environments.

Media Appearances

Laura has no verified media appearances

Work History

4-2025
Director at Phase4
3-2023 - 4-2025
Capability and Capacity Director, Workplace Services at AstraZeneca
1-2020 - 3-2023
Workplace Technology Lead at AstraZeneca
1-2019 - 12-2019
Head Of Operations at Cambridge Healthcare Research
11-2016 - 8-2018
Program Management Office, MiFID II at Goldman Sachs

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Cambridge, England, United Kingdom Job Level : Mid-senior Designation : Director at Phase4
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If convinced, they can reach decisions quite fast.
  • Can Laura take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Laura

Personality Compatibility


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