Laura Lizeth Avila

Observer
DISC Type : ci

Director Comercial PyME at AFIRME Grupo Financiero

Guadalupe, Nuevo León, Mexico

Overview

Laura Lizeth Avila serves as the SME Commercial Director at AFIRME Grupo Financiero, where she is responsible for the strategy, development, and growth of the small and medium-sized enterprise segment. She has a degree in Business Administration and a background in financial and business analysis.

Laura is a vocal supporter of female empowerment and believes in women opening doors for one another. She actively participates in leadership events and dialogues that foster collaboration and business development, valuing the power of strategic alliances to drive growth.

She recently represented her company at the “Poder Suave” leadership event in Austin, Texas, fostering international business dialogue.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

SME Growth
Her core responsibility is designing and executing business plans to ensure the growth and profitability of the small and medium-sized enterprise segment at Afirme.
Women in Leadership
She publicly celebrates and advocates for women's resilience, vision, and determination, encouraging women to create opportunities for each other.
Strategic Alliances
Actively builds and strengthens partnerships with external stakeholders, such as brokers, to align objectives and generate value for SME clients.

Media Appearances

Laura has no verified media appearances

Work History

10-2025
Director Comercial PyME at AFIRME Grupo Financiero
2-2025 - 10-2025
A cargo at AFIRME Grupo Financiero
10-2024
A cargo at AFIRME Grupo Financiero
1-2020 - 10-2024
Sub director segmento Pyme at AFIRME Grupo Financiero
1-2017 - 1-2020
SUB DIRECTOR REGIONAL at AFIRME Grupo Financiero

Education

LAE from Edec

More Information

Social Presence :

Prographics :

Exp : 15 Location : Guadalupe, Nuevo León, Mexico Job Level : Mid-senior Designation : Director Comercial PyME at AFIRME Grupo Financiero
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Insights For Selling To Laura Lizeth

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura Lizeth is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laura Lizeth

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura Lizeth move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura Lizeth take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laura Lizeth

Personality Compatibility


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