Laura Lizeth Avila in

Laura Lizeth Avila

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Director Comercial PyME at AFIRME Grupo Financiero
📍 Guadalupe, Nuevo León, Mexico

Laura Lizeth Avila serves as the SME Commercial Director at AFIRME Grupo Financiero, where she is responsible for the strategy, development, and growth of the small and medium-sized enterprise segment. She has a degree in Business Administration and a background in financial and business analysis.

Laura is a vocal supporter of female empowerment and believes in women opening doors for one another. She actively participates in leadership events and dialogues that foster collaboration and business development, valuing the power of strategic alliances to drive growth.

She recently represented her company at the “Poder Suave” leadership event in Austin, Texas, fostering international business dialogue.

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Experience
15 Years
Current Role
Director Comercial PyME
Job Level
Mid-senior
Location
Guadalupe, Nuevo León, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Laura cares about

SME Growth
Her core responsibility is designing and executing business plans to ensure the growth and profitability of the small and medium-sized enterprise segment at Afirme.
Women in Leadership
She publicly celebrates and advocates for women's resilience, vision, and determination, encouraging women to create opportunities for each other.
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Career

Work history

10-2025
Director Comercial PyME
AFIRME Grupo Financiero
2-2025 - 10-2025
A cargo
AFIRME Grupo Financiero
10-2024
A cargo
AFIRME Grupo Financiero
1-2020 - 10-2024
Sub director segmento Pyme
AFIRME Grupo Financiero
1-2017 - 1-2020
SUB DIRECTOR REGIONAL
AFIRME Grupo Financiero
In the press

Media appearances

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Education
LAE
Edec
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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