Laura Marquez

Questioner
DISC Type : c

Senior Director for Digital Transformation at University of Utah Health

Salt Lake City, Utah, United States

Overview

Laura Marquez is the Senior Director of Digital Transformation at the University of Utah Health, where she leads the enterprise-wide digital strategy. With over 20 years in healthcare, she has a Master of Health Administration and is a Certified Healthcare CIO. People who have worked with her describe her as a visionary, talented leader, and an amazing manager.

Outside of her primary role, Laura is a passionate TEDx speaker who discusses improving the workplace with empathy. She is committed to mentoring and sharing her knowledge with other healthcare leaders, frequently participating in podcasts and industry conversations to help advance the field. One of her favorite books is "Dare to Lead" by Brené Brown.

As a way to understand patient pain points, she becomes a patient at every organization she works for.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Patient Experience
Her mission is to improve the patient and caregiver journey by delivering defect-free digital products and making healthcare more frictionless.
Healthcare Innovation
She focuses on bringing innovative and consumer-focused products to market and believes in partnering with vendors to disrupt the industry.
Agile Frameworks
Her team is adopting the Scaled Agile Framework (SAFe) to streamline prioritization, reduce work-in-progress, and improve responsiveness to organizational needs.

Media Appearances

Laura Marquez, Senior Director of Digital Transformation at University of Utah Health. Featured in Becker's Hospital Review

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Laura Marquez, Senior Director of Digital Transformation at University of Utah Health – Podcast. Featured in Becker's Hospital Review

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Work History

6-2022
Senior Director for Digital Transformation at University of Utah Health
10-2020 - 7-2022
AVP IT Applications at UConn Health
11-2019 - 1-2021
IT Epic Director at UConn Health
1-2017 - 11-2019
IT Clinical Application Supervisor at Valley Medical Center
8-2015 - 10-2018
Sr. EpicCare Orders Analyst at Valley Medical Center

Education

Master of Health Administration from University of Washington
Bachelor's degree from Western Washington University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Salt Lake City, Utah, United States Job Level : Senior Designation : Senior Director for Digital Transformation at University of Utah Health
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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