Laura Massetti in

Laura Massetti

Evaluator · DISC type DCS
Founder at Vita Vista Global
📍 Greater Treviso Metropolitan Area, Italy

Laura Massetti is the Founder of Vita Vista Global, a strategic advisory firm. With over 15 years of experience leading sales and growth in the U. S. and Europe at companies like IBM and enGen, she now advises founders on commercial strategy. Colleagues describe her as a dynamic, inspiring, and collaborative leader.

Her unique professional focus is the creation of Real Work Ready™, a program designed to equip emerging professionals with the practical skills and judgment needed for workplace effectiveness.

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Experience
5 Years
Current Role
Founder
Job Level
Leadership
Location
Greater Treviso Metropolitan Area, Italy
Personality Overview

How Laura shows up

Quality Focused
Fast But Analytical
Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Laura cares about

Workforce Readiness
Created the Real Work Ready™ program to solve the gap between academic talent and the practical skills required for high performance in business environments.
Go-to-Market Strategy
Advises founders and organizations on go-to-market execution and building scalable commercial systems through her firm, Vita Vista Global.
+4 more topics Login to view topics
Career

Work history

8-2024
Founder
Vita Vista Global
10-2024
Chief Growth Officer
Command Direct
1-2025 - 10-2025
Chief Commercial Officer
Fractional Pricing Advisors
4-2023 - 4-2024
Vice President of Sales
enGen
8-2021 - 4-2023
Managing Director of Healthcare and Life Sciences Sales
IBM
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2024 - 12-2025
Education details unavailable
Imperial College London
Master of Business Administration (M.B.A.)
Zicklin School of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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