Laura Massetti

Evaluator
DISC Type : DCS

Founder at Vita Vista Global

Greater Treviso Metropolitan Area, Italy

Overview

Laura Massetti is the Founder of Vita Vista Global, a strategic advisory firm. With over 15 years of experience leading sales and growth in the U. S. and Europe at companies like IBM and enGen, she now advises founders on commercial strategy. Colleagues describe her as a dynamic, inspiring, and collaborative leader.


Her unique professional focus is the creation of Real Work Ready™, a program designed to equip emerging professionals with the practical skills and judgment needed for workplace effectiveness.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Workforce Readiness
Created the Real Work Ready™ program to solve the gap between academic talent and the practical skills required for high performance in business environments.
Go-to-Market Strategy
Advises founders and organizations on go-to-market execution and building scalable commercial systems through her firm, Vita Vista Global.
Sales Leadership
Has an extensive background leading international sales organizations at major corporations like IBM and recently spoke at a summit about the future of sales and AI.

Media Appearances

Laura has no verified media appearances

Work History

8-2024
Founder at Vita Vista Global
10-2024
Chief Growth Officer at Command Direct
1-2025 - 10-2025
Chief Commercial Officer at Fractional Pricing Advisors
4-2023 - 4-2024
Vice President of Sales at enGen
8-2021 - 4-2023
Managing Director of Healthcare and Life Sciences Sales at IBM

Education

9-2024 - 12-2025
Education details unavailable from Imperial College London
Master of Business Administration (M.B.A.) from Zicklin School of Business

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Treviso Metropolitan Area, Italy Job Level : Leadership Designation : Founder at Vita Vista Global
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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