Laura Massetti in

Laura Massetti

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Founder at Vita Vista Global
📍 Greater Treviso Metropolitan Area, Italy

Laura Massetti is the Founder of Vita Vista Global, a strategic advisory firm. With over 15 years of experience leading sales and growth in the U. S. and Europe at companies like IBM and enGen, she now advises founders on commercial strategy. Colleagues describe her as a dynamic, inspiring, and collaborative leader.

Her unique professional focus is the creation of Real Work Ready™, a program designed to equip emerging professionals with the practical skills and judgment needed for workplace effectiveness.

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Experience
5 Years
Current Role
Founder
Job Level
Leadership
Location
Greater Treviso Metropolitan Area, Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Laura cares about

Workforce Readiness
Created the Real Work Ready™ program to solve the gap between academic talent and the practical skills required for high performance in business environments.
Go-to-Market Strategy
Advises founders and organizations on go-to-market execution and building scalable commercial systems through her firm, Vita Vista Global.
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Career

Work history

8-2024
Founder
Vita Vista Global
10-2024
Chief Growth Officer
Command Direct
1-2025 - 10-2025
Chief Commercial Officer
Fractional Pricing Advisors
4-2023 - 4-2024
Vice President of Sales
enGen
8-2021 - 4-2023
Managing Director of Healthcare and Life Sciences Sales
IBM
In the press

Media appearances

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Education
9-2024 - 12-2025
Education details unavailable
Imperial College London
Master of Business Administration (M.B.A.)
Zicklin School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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