Laura Massetti is the Founder of Vita Vista Global, a strategic advisory firm. With over 15 years of experience leading sales and growth in the U. S. and Europe at companies like IBM and enGen, she now advises founders on commercial strategy. Colleagues describe her as a dynamic, inspiring, and collaborative leader.
Her unique professional focus is the creation of Real Work Ready™, a program designed to equip emerging professionals with the practical skills and judgment needed for workplace effectiveness.
Read the full overview →They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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