Laura McCullough in

Laura McCullough

Collaborator · DISC type si
VP of Brand Strategy & Creative at ServiceNow
📍 San Francisco Bay Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
VP of Brand Strategy & Creative
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview

How Laura shows up

Example Driven
Appreciative
Fair-minded

They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Priorities

Topics Laura cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2021
VP of Brand Strategy & Creative
ServiceNow
6-2019 - 6-2021
Head Of Business Development
Ogilvy
6-2011 - 6-2019
Senior Partner, Executive Group Director
Ogilvy
9-2002 - 6-2011
Senior Partner, Group Account Director
Ogilvy New York
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2002
BS
Georgetown University
2001 - 2001
N/A
Danish Institute for Study Abroad
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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