Laura McDonnell

Pioneer
DISC Type : sdi

Head of Marketing at Kronospan UK

United Kingdom

Overview

Laura McDonnell is the Head of Marketing at Kronospan UK, applying her extensive background in B2C food retail and FMCG to the manufacturing sector. She is passionate about brand storytelling and customer-first strategies. Colleagues frequently describe her as committed, creative, dedicated, and proactive, with an admirable work ethic.

Outside of work, Laura is deeply inspired by charitable causes and feels proud when her companys products contribute to important community projects. She shows a strong appreciation for her family, publicly celebrating their efforts to help the local community in times of need.

Laura was personally inspired after visiting a childrens cancer charity whose space was renovated using her companys products as part of the television show "DIY SOS. "

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brand Storytelling
Her professional summary highlights a passion for brands, storytelling, and customer-first marketing, bringing a creative approach to her role.
Design & Materials
She actively participates in industry events like the Surface Design Show and Clerkenwell Design Week, showing a keen interest in design trends.
B2C to B2B Marketing
[Predicted] Her career reflects a successful transition from B2C food retail to B2B manufacturing, suggesting an interest in applying consumer-focused tactics in a B2B environment.

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Head of Marketing at Kronospan UK
1-2024 - 7-2025
Senior Marketing Manager at ITEX Food
8-2023 - 1-2024
Brand Campaign Manager at The Works Stores Ltd
10-2022 - 8-2023
Senior PR & Social Manager at Iceland Foods
10-2021 - 10-2022
Marketing Manager at the food WAREHOUSE

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Kronospan UK
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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