Laura Melenhorst

Inquirer
DISC Type : cd

Founder/CEO at SUCKERS B.V.

Apeldoorn, Gelderland, Netherlands

Overview

Laura Melenhorst is a resilient entrepreneur and strategic content marketer, known for founding the lollipop brand SUCKERS. She scaled it from a kitchen experiment to a full factory before its bankruptcy, sharing her journey to over 9 million people on LinkedIn. People who have worked with her describe her as creative, enthusiastic, proactive, and passionate.

Guided by the belief that life needs more fun, Laura is dedicated to projects that bring joy and consciousness. She co-founded The Self-Love Summit, the largest event of its kind in the Netherlands, and has a passion for food, drinks, and sustainability, describing herself as having a "duurzaam hart" (sustainable heart).

Formerly known as "Mother Sucker, " she grew her brand from 15, 000 handmade lollipops to her own factory.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Entrepreneurial Journey
She openly documents her experience of building a lollipop brand from her kitchen to a factory and navigating its eventual failure, inspiring others with her authenticity.
Content Marketing
Leverages powerful storytelling on LinkedIn to achieve significant reach, building her brand by sharing authentic narratives from her entrepreneurial experiences.
Sustainability
Identifies as a "duurzame meid" (sustainable girl) with a core value of repairing rather than replacing, integrating eco-conscious principles into her personal brand.

Media Appearances

Laura has no verified media appearances

Work History

2-2023 - 10-2025
Founder/CEO at SUCKERS B.V.
9-2019 - 1-2023
Co-owner & Founder at The Self-Love Summit
10-2018 - 12-2019
Host & social media at SPOT Meeting Rooms
9-2018 - 2-2019
Barista at Vascobelo
5-2018 - 2-2024
Owner and Founder at F-words

Education

2012 - 2016
Training & Human Development from HAN University of Applied Sciences
2007 - 2012
HAVO from Overbetuwe College te Elst

More Information

Social Presence :

Prographics :

Exp : 11 Location : Apeldoorn, Gelderland, Netherlands Job Level : N/A Designation : Founder/CEO at SUCKERS B.V.
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Laura

Personality Compatibility


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