Laura (Messerschmidt) Leduc

Enthusiast
DISC Type : i

Senior Brand Manager - FITCRUNCH at 1440 Foods

New York, New York, United States

Overview

Laura has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

8-2025
Senior Brand Manager - FITCRUNCH at 1440 Foods
7-2023 - 8-2025
Brand Manager - MET-Rx and Body Fortress at 1440 Foods
4-2022 - 7-2023
Senior Associate Brand Manager - Innovation, Nourish Portfolio at Mondelēz International
4-2021 - 4-2022
Senior Associate Brand Manager - Equity, Wellbeing Brands & Savory "Jewels" at Mondelēz International
3-2020 - 4-2021
Associate Brand Manager, Core Growth at Sabra Dipping Company

Education

2014 - 2017
Bachelor of Science in Business from Indiana University Bloomington
2010 - 2014
High School from Lake Zurich High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Middle Designation : Senior Brand Manager - FITCRUNCH at 1440 Foods
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


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