Laura Morris in

Laura Morris

Vice President, Merchandise Planning & Allocations at Canada Goose
📍 Toronto, Ontario, Canada

Laura Morris is the Vice President of Merchandise Planning & Allocations at Canada Goose, with extensive experience from roles at lululemon and Indigo. She leverages a background in fashion marketing from Parsons School of Design to lead direct-to-consumer planning and allocation strategies for the global brand.

Outside of her core responsibilities, Laura maintains an interest in the broader retail landscape, including the beauty sector, and stays connected with her alma mater, Queens University. Her career reflects a deep focus on the Canadian retail market.

She has progressed from a Merchandise Planner to a Vice President within the performance apparel industry, showcasing a strong career trajectory.

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Experience
12 Years
Current Role
Vice President, Merchandise Planning & Allocations
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview
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Priorities

Topics Laura cares about

Merchandise Planning
Her entire career, from planner to VP at brands like lululemon and Canada Goose, is centered on merchandise planning and allocation.
DTC Strategy
Her recent senior roles at Canada Goose have specifically focused on leading planning for the Direct-to-Consumer (DTC) channel.
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Career

Work history

4-2022
Vice President, Merchandise Planning & Allocations
Canada Goose
4-2020 - 4-2022
Senior Director, DTC Planning
Canada Goose
4-2019 - 4-2020
Director, DTC Planning
Canada Goose
2-2014 - 10-2015
Merchandise Planner, Men's
lululemon athletica
8-2013 - 1-2014
Planning Manager
Indigo
In the press

Media appearances

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Education
2008 - 2009
Fashion Marketing
Parsons School of Design - The New School
2004 - 2008
Bachelor of Arts
Queen's University
Social presence
in

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