Laura Morris is the Vice President of Merchandise Planning & Allocations at Canada Goose, with extensive experience from roles at lululemon and Indigo. She leverages a background in fashion marketing from Parsons School of Design to lead direct-to-consumer planning and allocation strategies for the global brand.
Outside of her core responsibilities, Laura maintains an interest in the broader retail landscape, including the beauty sector, and stays connected with her alma mater, Queens University. Her career reflects a deep focus on the Canadian retail market.
She has progressed from a Merchandise Planner to a Vice President within the performance apparel industry, showcasing a strong career trajectory.
Laura Morris
Vice President, Merchandise Planning & Allocations at Canada Goose
Toronto, Ontario, Canada
Overview
Topics They Care About
Merchandise Planning
Her entire career, from planner to VP at brands like lululemon and Canada Goose, is centered on merchandise planning and allocation.
DTC Strategy
Her recent senior roles at Canada Goose have specifically focused on leading planning for the Direct-to-Consumer (DTC) channel.
Team Building
She has publicly posted about hiring for her team, indicating a focus on talent acquisition and development.
Media Appearances
Laura has no verified media appearances
Work History
4-2022
Vice President, Merchandise Planning & Allocations at Canada Goose
4-2020 - 4-2022
Senior Director, DTC Planning at Canada Goose
4-2019 - 4-2020
Director, DTC Planning at Canada Goose
2-2014 - 10-2015
Merchandise Planner, Men's at lululemon athletica
8-2013 - 1-2014
Planning Manager at Indigo
8-2012 - 8-2013
Lifestyle Planner at Indigo
6-2010 - 8-2012
Assistant Buyer, Branded & Contemporary Leather Goods at Holt Renfrew
3-2010 - 6-2010
Merchant Assistant at Shopbop.com
Education
2008 - 2009
Fashion Marketing from Parsons School of Design - The New School
2004 - 2008
Bachelor of Arts from Queen's University
More Information
Social Presence :
Prographics :
Exp : 12
Location : Toronto, Ontario, Canada
Job Level : Senior
Designation : Vice President, Merchandise Planning & Allocations at Canada Goose
