Laura Ogle

Observer
DISC Type : ci

Lead Design Strategist at WHIPSAW

San Francisco, California, United States

Overview

Laura Ogle is a Lead Design Strategist at WHIPSAW, specializing in human-centered design and tracking societal shifts. With an MBA from California College of the Arts, she has experience developing innovation pipelines and strategic roadmaps for Fortune 500 companies like Nike, Intuit, and Coca-Cola, contributing to significant revenue growth.

Outside of her corporate work, Laura is the Co-Creator of People On A Mission, an art collective. This group aims to positively impact the future by creating games and story experiences that engage people in the act of co-creation and speculative thinking about society.

Unique fact: Laura is part of an art collective with the mission to "alter the course of humanity" and prevent societal collapse.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Futures Thinking
Holds a certification in Futures Thinking and writes about the future being an exciting and unknown asset that is still in a state of potential.
Human-Centered Design
An enthusiast of human-centered design, she believes winning solutions are those that make data easy to understand and connect people with their health.
Innovation & Collaboration
Believes that true innovation requires a multi-disciplinary collaborative process, a principle she applies with her team at WHIPSAW to create impactful products.

Media Appearances

Laura has no verified media appearances

Work History

8-2024
Lead Design Strategist at WHIPSAW
8-2023
Volunteer Person @ People on a Mission at People On A Mission
8-2019 - 8-2024
Principal Design Strategist at LO-Fi Studio
11-2021 - 6-2023
Senior Innovation Strategist at John McNeil Studio
3-2017 - 8-2019
Concept Designer at Athleta

Education

2019 - 2021
Master of Business Administration - MBA from California College of the Arts
2008 - 2012
Bachelor of Fine Arts (BFA) from Otis College of Art and Design

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Lead Design Strategist at WHIPSAW
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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