Laura Orfanedes

Trailblazer
DISC Type : ID

Senior Marketing Director, Northeast & North Central Region at ICF

Wilmington, Massachusetts, United States

Overview

Laura has no verified overview

Personality Overview

Values Relationships

Informal

Achievement-Oriented

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They will bat for you if they come to believe in you.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

3-2023
Senior Marketing Director, Northeast & North Central Region at ICF
5-2017 - 2-2023
Principal, Energy Marketing at ICF
6-2017
Member of AESP Board of Directors at Association of Energy Services Professionals
1-2016 - 5-2017
Director of Strategy and Marketing at Fiveworx
8-2014 - 1-2016
VP of Customer Success at Fiveworx

Education

1991 - 1994
M.S. from University of Wisconsin-Madison
1984 - 1988
B.S. from Boston University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Wilmington, Massachusetts, United States Job Level : Senior Designation : Senior Marketing Director, Northeast & North Central Region at ICF
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Laura take some risk or not?

  • If necessary, they will be ready to take risks.

You And Laura

Personality Compatibility


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